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How the Thermoforming Process Can Enhance Product Design and Branding with Color and Gloss

Why are Color and Gloss Important to Product Design & Branding?

Research has shown that the very first thing your brain registers when looking at a product is its color and whether you consciously realize it or not, that color communicates meaning and evokes an emotional response that is, more or less, universal to all of us. Green is associated with health and growth, brown symbolizes dependability and solidity, etc.

Here is what the studies say:

  • 84.7% of consumers cite color as the primary reason they buy a particular product
  • Color increases brand recognition by up to 80%

(Sources: Secretariat of the Seoul International Color Expo 2004, University of Loyola, Maryland study respectively)

These statistics make it easy to see that color can be of vital importance in product design and product branding.

How can the thermoforming process help enhance product design and branding through color and gloss?

The thermoforming process has some unique capabilities when it comes to color and gloss that other processes such as metal, fiberglass, or alternative plastic processes may lack. With the heavy gauge thermoforming process, you can take advantage of any combination of the following color and gloss capabilities to enhance the design and branding of your next project.

Kiosk enclosure utilizing a non painted integral colored plastic
Kiosk enclosure utilizing a non painted integral colored plastic

Integral Plastic Colors (Plastic with Coloration)

  • Eliminates increased COST and TIME associated with the additional process of painting
  • Custom brand and color matching capabilities
  • Resistance to UV discoloration
  • Cosmetic and environmental value of no rusting or oxidization

View some integral color options and patterns from one of our thermoplastic sheet suppliers.

Medical device enclosure high gloss painted and buffed
Medical device enclosure high gloss painted and buffed

High gloss or low gloss surface finishing

  • Creates a look of depth to part’s surface
  • Multiple options available to achieve the level of gloss desired
  • High gloss color acrylic film capped material
  • UV resistant
  • High chemical resistance
  • Eliminates orange peel surface texture inherent to standard sheet plastic
Custom painted thermoplastic
Custom painted thermoplastic

Painting and Silk Screening

  • Most thermoplastic material can accommodate paint or silk screening to produce complex imagery or surface paint patterns and tones
  • Custom brand and color matching capabilities
  • Cosmetic and environmental value of no rusting or oxidization
Distortion printed kiosk enclosure
Distortion printed kiosk

Distortion Printing

Distortion printing is the cutting edge process of printing a distorted two dimensional version of an image onto a sheet of plastic that, once thermoformed, results in the desired finished image perfectly proportioned on the now three dimensional part. This process has virtually limitless imagery and branding possibilities.

View more info and a video on distortion printing.

Some additional and interesting articles on the effect of color on design and branding:

Looking for more technical information?

Download the Thermoforming Design Guide, Process Comparisons, Conversion Guides, and other useful thermoforming information from our technical resource library.

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